In November 2014 we found out the “this is what a feminist looks like” t-shirts worn proudly by the likes of Ed Miliband and Benedict Cumberbatch were made by women making as little as 62p an hour. Many took issue with the contradiction of a shirt striving for equality which was made with sweatshop labour.
Four years later, step into any H&M or New Look and the dominating trend is straight up girl power. A range of t-shirts and jumpers proclaiming slogans like “empower women” and “girls bite back” jump out at you from the shelves.